每經AI快訊，4月9日，針對(dui)ZARA退出中(zhong)(zhong)(zhong)國(guo)市(shi)(shi)場的傳聞，ZARA官(guan)方客服(fu)回應記者(zhe)稱，消息不實(shi)。目前，ZARA正在(zai)不斷優化(hua)和升級(ji)(ji)門(men)店，通(tong)過開設(she)(she)(she)更(geng)(geng)大(da)規模的門(men)店，同時配備(bei)高效的數字(zi)化(hua)創(chuang)新(xin)技術，為中(zhong)(zhong)(zhong)國(guo)消費(fei)(fei)者(zhe)帶來更(geng)(geng)加(jia)整合的、數字(zi)化(hua)體(ti)(ti)驗。ZARA品牌(pai)方面回應媒(mei)體(ti)(ti)稱，今年，公司將對(dui)上海南京東路(lu)ZARA旗(qi)艦店進行重(zhong)裝升級(ji)(ji)。同時，也將繼續在(zai)部分(fen)城(cheng)市(shi)(shi)開設(she)(she)(she)新(xin)的旗(qi)艦店。中(zhong)(zhong)(zhong)國(guo)市(shi)(shi)場是ZARA以及Inditex集團重(zhong)要(yao)的戰略(lve)市(shi)(shi)場，自2004年開始(shi)在(zai)中(zhong)(zhong)(zhong)國(guo)開展業(ye)務，通(tong)過在(zai)近50個城(cheng)市(shi)(shi)開設(she)(she)(she)的門(men)店以及官(guan)網(wang)、App、小程(cheng)序(xu)、抖音和天貓等平臺，為中(zhong)(zhong)(zhong)國(guo)消費(fei)(fei)者(zhe)提供更(geng)(geng)多(duo)元的購買渠道(dao)。（中(zhong)(zhong)(zhong)國(guo)證券報·中(zhong)(zhong)(zhong)證金牛座(zuo)）